Our plans

Recognising the significant unmet need for housing options for older people in the Borough, Retirement Villages Group (RVG) is bringing forward proposals for a retirement community in the heart of Elstree. 

The landscape-led scheme has been designed to provide an environmentally rich space for people aged 65 and over, offering a greater choice of accommodation and services suited to the changing needs of older people and those who want to live independently, with a safety net for the future. 

The scheme will also include amenities and spaces that will be open to and for the wider community to enjoy. Integrating and complimenting the existing community is at the heart of the project.

Our planning application was submitted on 2 August 2023 and can be found on the Hertsmere Planning Portal here.

Working with the local community

RVG has built a reputation of working with communities and local stakeholders to ensure that all of its communities bring real benefits to the whole neighbourhood and beyond. Through its Watford Road development, RVG aims to work with local people to improve village life for Elstree. 

Details of how the proposed scheme will be designed to suit the landscape and the wider Elstree community are being developed by the project team appointed by RVG, with an emphasis on consultation with Hertsmere Borough Council, local groups and the wider community.

Open communication with the community is essential to our plans moving forward. To support our ongoing engagement, we have established an email newsletter and Facebook page. Sign up details of these pages can be accessed here

If you wish to get in touch via email, you can do so on [email protected]

Public consultation

Feedback from the community is crucial to ensure our evolving designs bring real benefits to the whole neighbourhood. Our public consultation events are central to this, they provide an opportunity to meet the project team and ask questions about the early stage designs.

We have hosted two public consultation events. The first was held online on 15 September, the recording of which can be found via the link below.  Our second public consultation took place in-person at Allum Hall on 17 November. Click the link below to find out more.